Wednesday Top 3 - Elevator Pitch

Today’s Top 3 is all about the Elevator Pitch.

Every business should have one. It is a sixty second synopsis of your business that you could present at any time to anyone. An Elevator Pitch is essential to perfect. At networking events it is a lifeline to talking with other business owners.

In my opinion, your Elevator Pitch should have three basic parts:

Acknowledge your ideal clients

Who exactly do you serve in your business: entrepreneurs, first time moms, stressed out teachers, empty nesters, creative business owners, etc. It is important to declare your niche and who it is you serve.

List what you can do to help your ideal client

What is your superpower for your ideal client? Do you create on brand images for small business owners? Relieve stress with a full therapeutic massage? Help couples style their homes to get top dollar in offers? This is your chance to toot your own horn about what you excel in.

Tell why you are the best person for the job

Now is the time to be bold. Do you have the right experience? Do you have the right knowledge for the job? Have you been doing this forever? What do your former clients say? ETC. This is not the time to be timid. You are an amazing business owner and this is your chance to put yourself above the crowd.

EXAMPLE: I am a brand photographer who helps fellow entrepreneurs create on brand images they can use for all their marketing needs. With my knowledge of social media marketing, I can save them time and money.

So, let’s hear your elevator pitch. Write it out in the comments. Practice, Practice, Practice